Contacting people at home used to require the use of the postal service. Want to send out a coupon or send something to the entire neighborhood? The only option was physical mail.

Time for change!

Welcome to addressable geo-fencing! Bott Radio Network employs this technology, making it a cinch to contact anyone digitally. The process is remarkably simple! Just send us a spreadsheet containing your customers’ addresses and we will deliver your ads to all of their devices, even when they leave their home.

Don’t have a customer list? Not a problem. We will create one for you! All you need to do is tell us the streets, neighborhoods, or even zipcodes that you want to focus on and we will include every home in that area in your advertising zone. We combine our addressable geo-fencing technology with our geoconquesting advertising allowing us to actually map out the areas we want to target.

Why Addressable?

  • Super accurate based on GPS data
  • Include up to 1 million addresses per campaign
  • Outperforms IP address based solutions
  • Includes our foot traffic attribution
  • Personalize creatives for local appeal
  • Cross-device advertising, not limited to devices in the household
  • Follow people up to 30 days after their visit

Our Process

How Our Addressable Geo-Fencing Works

You export your contacts from your CRM. Or we build an address list from our 1st party location and demographic data.
Addresses are matches using the county plat lines for exact boundaries around the property
We geo-fence every addresses that we found a match for. Then we choose whether to apply cross-device matching for household computers and CTV devices (depending on your campaign needs)
Our data updates every day to capture mobile devices of anyone who enters the address (house guests, customers, travelers etc)

Where Can Addressable Geo-Fencing Work For You?

Fast food restaurants specializing in takeout and delivery
Healthcare professionals like dentists and vets
Politicians, political parties, local issue advocates
Home service providers such as utilities or landscapers
Auto dealers and automotive service providers
Real estate pros such as agents and brokers
Financial services such as local banks
Direct mail pairing with post cards, catalogs etc
Local charities and fundraising efforts
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It’s Time Your Business Took Advantage Of The Most Precise Advertising Tactic Ever Devised